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What Is Identity Resolution in Marketing?

Modern marketing depends on accurate, connected data. As customers interact with businesses across websites, mobile apps, email campaigns, social media, and offline channels, organizations need a reliable way to understand who those individuals are and how they engage over time. That’s where identity resolution plays an important role.

Identity resolution is the process of connecting multiple data points from different sources to create a unified profile of an individual or business. By linking fragmented records together, marketers can better understand customer behavior, improve personalization, and support more informed outreach strategies.

Understanding Identity Resolution

Identity resolution combines and matches information from multiple datasets to determine whether records belong to the same person or entity. This process often uses identifiers such as:

  • Names
  • Phone numbers
  • Email addresses
  • Physical addresses
  • Business affiliations
  • Device identifiers
  • Public records data

 

The goal is to create a clearer and more complete view of customer interactions across platforms and channels.

For example, a consumer may browse a website on a mobile device, sign up for an email newsletter with a personal email address, and later make contact through a business account. Identity resolution technology helps connect these interactions into a single profile, allowing marketers to better understand engagement patterns and customer interests.

Understanding Identity Resolution

Why Identity Resolution Matters in Marketing

Accurate identity resolution supports more efficient and relevant marketing strategies. Instead of working with disconnected or duplicate records, organizations can improve data quality and create more consistent customer experiences.

Improved Audience Targeting

When marketers understand who their audiences are, they can deliver more relevant messaging. Identity resolution helps businesses segment audiences more effectively based on verified information and engagement activity.

Better Customer Insights

A unified customer profile allows organizations to analyze behavior across multiple touchpoints. This helps teams identify trends, optimize campaigns, and better understand purchasing or engagement journeys.

Enhanced Data Accuracy

Disconnected datasets often contain duplicate or outdated information. Identity resolution helps reduce inconsistencies and improve the reliability of marketing databases.

More Effective Multi-Channel Campaigns

Consumers engage with brands through many different channels. Identity resolution helps marketers maintain consistency across email, digital advertising, CRM systems, and other communication platforms.

Businesses looking to strengthen their data intelligence capabilities often turn to platforms like EnformionGO to support identity resolution workflows and enrich customer insights. Organizations can get started with tools designed to simplify data discovery and verification.

How EnformionGO Supports Identity Resolution

EnformionGO is a data intelligence platform that provides real-time access to identity, people, business, asset, and court record data through both self-service searches and API integrations.

The platform utilizes information from more than 6,000 unique data sources to perform public record inquiries and cross-reference existing data. This extensive data coverage helps organizations build broader visibility into identities and business relationships.

EnformionGO also specializes in market research tools for:

  • Realtors
  • Real estate developers
  • Marketers
  • Sales professionals
  • Data research teams

Its in-depth catalog of data collection services helps businesses locate relevant information efficiently while supporting customer intelligence initiatives.

For organizations seeking scalable identity resolution capabilities, EnformionGO’s API integrations can help connect data directly into internal workflows and applications. Teams interested in exploring these capabilities can get started through the platform’s self-service access options.

How EnformionGO Supports Identity Resolution
Sign up for the EnformionGO Starter Plan to access powerful data tools and verify contacts

Common Use Cases for Identity Resolution

Identity resolution supports a wide range of marketing and business intelligence applications.

Lead Enrichment

Sales and marketing teams can supplement incomplete lead records with additional publicly available information to improve outreach strategies.

Customer Journey Analysis

Organizations can better understand how individuals engage across digital and offline channels over time.

Business Research

Companies can research business affiliations, ownership connections, and public records to support prospecting and market analysis.

Real Estate and Property Research

Realtors and developers often use identity and property intelligence tools to better understand ownership data and market opportunities.

The Growing Importance of Data Intelligence

As organizations continue to work with larger and more diverse datasets, identity resolution has become an increasingly valuable component of modern marketing operations. Reliable data intelligence helps businesses improve operational efficiency, strengthen audience understanding, and create more informed marketing strategies.

Platforms like EnformionGO provide access to extensive public record and business intelligence data that can help support these efforts through flexible search capabilities and API integrations.

Get started with EnformionGO to explore data intelligence tools designed to support identity resolution, market research, and connected customer insights.

How to Use EnformionGO

Enformiongo api documentation readme

Getting familiar with how to use EnformionGO’s search and API products is very helpful in deciding what products you’ll want to use. We’ve created this quick start guide to walk new users through how to use EnformionGO. Happy searching!

Pro License Data

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  • License Status
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      Description: Select the license status(es) you want to target. You can select more than one


  • License Issuing State
    • Multi select
      Description: Select the license issuing state(s) you want to target. You can select more than one.


  • License Issuing Date Range
    • Select the date range for when the target matches had their license issued.
  • License Expiration Date Range
    • Select the date range for when the target matches had their license expire.

Workplace & Corporation Data

Filter Workplace Data using the fields below.

  • Years at Company
    • Field type: input
    • Description: Enter the number of years at a company for your target matches.
  • Job Title Level
    • Multi select
      Description: Select the job title level(s) you want to target. You can select more than one.
  • Department
    • Multi select
      Description: Select the department(s) you want to target. You can select more than one.
  • Company Revenue Range
    • Field type: range – min/max ($0 – $100,000,000)
    • Description: Set the company revenue range for your matches
  • Company Size
    • Field type: range – min/max (0 – 10,000)
    • Description: Set the company size range for your matches
  • Office Location City
    • Field type: input
    • Description: Enter the office location city name you want to target
 
  • Office Location County
    • Field type: input
    • Description: Enter the office location county name you want to target
  • Office Location State
    • Field type: Multi-select
    • Description: Select the office location state(s) you want to target. You can select more than one.
  • Office Location Zip
    • Field type: input
    • Description: Enter the office location zip code you want to target

Property Data

Filter Property Data using the fields below.

  • Number of Property Owners
    • Field type: range – min/max (0 – 50)
    • Description: Set the range of the number of owners for one of the properties linked to each match you want to target
  • Land Use Code
    • Field type: input
    • Description: Enter the land use code (number only) for one of the properties linked to each match you want to target. For example, for “1100: Single-Family Home” you would enter “1100”
  • Total Square Footage
    • Field type: input
    • Description: Enter the total square footage (number only) for one of the properties linked to each match you want to target

  • Property Value
    • Field type: range – min/max (0 – 10 million)
    • Description: Set the range of the property value for one of the properties linked to each match you want to target
  • Mortgage Amount
    • Field type: input
    • Description: Enter the mortgage amount (number only) for one of the properties linked to each match you want to target
  • Purchase Date
    • Field type: input
    • Description: Enter the purchase date (number only) for one of the properties linked to each match you want to target
  • Property Type
    • Multi select
      Description: Select the property type(s) you want to target. You can select more than one.
  • Owner Type
    • Multi select
      Description: Select the owner type(s) you want to target. You can select more than one.
  • Owner Status
    • Multi select
      Description: Select the owner status(es) you want to target. You can select more than one.
  • Owner Occupied
    • Field type: Boolean
    • Description: Select if you require for one of the properties to be owner-occupied

Consumer Insights Data

Filter Consumer Insights Data using the fields below.

  • Presence of Children
    • Field type: Boolean
    • Description: Select if you require matches with children present in the household
    •  
  • Credit Card Holder
    • Field type: Boolean
    • Description: Select if you require matches to be a credit card holder
  • Interest in Travel
    • Field type: Boolean
    • Description: Select if you require matches to be interested in travel
  • Interest in Cooking
    • Field type: Boolean
    • Description: Select if you require matches to be interested in cooking
  • Interest in Reading
    • Field type: Boolean
    • Description: Select if you require matches to be interested in reading


  • Smoker
    • Field type: Boolean
    • Description: Select if you require matches to be a smoker
  • Exercise Enthusiast
    • Field type: Boolean
    • Description: Select if you require matches to be an exercise enthusiast
  • Exercise with Running
    • Field type: Boolean
    • Description: Select if you require matches who run for exercise
  • Exercise with Walking
    • Field type: Boolean
    • Description: Select if you require matches who walk for exercise
  • Does Aerobic Exercise
    • Field type: Boolean
    • Description: Select if you require matches who do aerobic exercise
  • Into Camping / Hiking
    • Field type: Boolean
    • Description: Select if you require matches who are interested in camping / hiking 
  • Into Natural Foods
    • Field type: Boolean
    • Description: Select if you require matches who are interested in natural foods
  • Into Beauty Health
    • Field type: Boolean
    • Description: Select if you require matches who are interested in health / beauty
  • Into Medical Health
    • Field type: Boolean
    • Description: Select if you require matches who are interested in health / medicine
  • Into the Outdoors
    • Field type: Boolean
    • Description: Select if you require matches who are interested in the outdoors
  • Into Sporty Living
    • Field type: Boolean
    • Description: Select if you require matches who are interested in the outdoors

Location Data

Filter Location Data using the fields below.

  • City
    • Field type: input
    • Description: Enter the city name you want to target
  • County
    • Field type: input
    • Description: Enter the county name you want to target
  • State
    • Field type: Multi-select
    • Description: Select the state(s) you want to target. You can select more than one.
  • Zip
    • Field type: input
    • Description: Enter the zip code you want to target
  • Population Designation
    • Field type: Multi-select
    • Description: Select the population type(s) you want to target. You can select more than one.

Person Data

Filter Person Data using the fields below.

  • Age
    • Field type: range – min/max (18 – 120)
    • Description: Set the age range for your matches
  • Education Level
    • Multi select
      Description: Select the education level(s) you want to target. You can select more than one.
  • Credit Score
    • Field type: range – min/max (0 – 850)
    • Description: Set the credit score range for your matches
  • Estimated Income
    • Field type: range – min/max ($0 – $250,000)
    • Description: Set the income range for your matches. Max setting is $250,000+.
  • Number of Properties Owned
    • Field type: range – min/max (0 – 50)
    • Description: Set the owned properties range for your matches
  • Occupation Level
    • Multi select
      Description: Select the occupation level(s) you want to target. You can select more than one.
  • Marital Status
    • Multi select
      Description: Select the marital status(es) you want to target. You can select more than one.
  • Gender
    • Multi select
      Description: Select the gender(s) you want to target. You can select more than one. Default is all.