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What is data enrichment?

EnformionGO help center

In simplest terms, data enrichment is when you take your existing data on customers, then utilize a third-party resource to add more data to it. For example, if you currently only have names and phone numbers, you may be able to use a third-party resource to find out an address history. This can be beneficial for many different companies from many different industries.

Data enrichment requires the use of a third-party resource. Customers often give you certain pieces of information on their own but may prefer not to disclose other information. However, if you’re able to utilize a third-party data source, you may get access to that information anyway. It’s important that you trust the quality of that third-party source since you’re likely going to rely on that information fairly heavily.

Why is Data Enrichment Important?

Data enrichment helps companies expand existing marketing data by adding new and valuable information. This is typically achieved through a combination of data cleaning, data normalization, and batch appending, as well as the integration of external data sources.Here are some way marketing data enrichment can help your company, and why it is important to utilize when others are:Better customer understanding: Marketing data enrichment allows companies to gain a deeper understanding of their customers by adding data points such as demographic information, purchase history, and behavioral data. This helps companies to create more targeted and personalized marketing campaigns that resonate with their customers and drive higher engagement.Improved segmentation: Enriched data can be used to create more specific and accurate customer segments, enabling companies to tailor their marketing messages and campaigns to different groups of customers based on their unique characteristics and behaviors.Increased sales: By using enriched data to create targeted campaigns, companies can increase their sales by engaging with customers who are most likely to be interested in their products or services. This can lead to higher conversion rates and improved ROI on marketing spend.Competitive advantage: Marketing data enrichment provides a competitive advantage by allowing companies to gain insights into customer behavior that their competitors may not have. This can help companies to identify new market opportunities and improve their overall marketing strategy.

Key Data Enrichment Features Explained

EnformionGO offers a wide range of products for both API and Search needs. Data enrichment is a category that many of our products fall into and could help improve, here are the four most common products used on EnformionGO for helping companies with their marketing and data enrichment efforts:

Contact Enrichment

Contact enrichment is used to improve contact lists with up-to-date contact information such as phone, email, address, and more. 

Contact enrichment works by utilizing various data sources and algorithms to enhance the information available for a given contact or set of contacts. These APIs can be used by companies to better understand their customers or potential leads, and can help to inform marketing, sales, and other business decisions.

Business Search

Business search allows companies to access business data such as business name, address, phone number, website URL, and other relevant information. 
 
It also provides companies with an easy and efficient way to access this information programmatically, which can be useful for a variety of use cases such as building directory listings, powering local search engines, and more.

Email ID

Email ID search is a valuable tool for companies that rely on email marketing and outreach as part of their business strategy. By having access to accurate email addresses, companies can improve their communication with customers and prospects, increase their email deliverability, and ultimately drive more business.

Person Search

Person search can help companies better understand their customers and prospects, improve their marketing and sales strategies, and reduce the risk of fraudulent activity. By having access to accurate and up-to-date information about individuals, companies can make more informed business decisions and build stronger relationships with their customers.

Pro License Data

Filter Pro License Data using the fields below.

  • License Status
    • Multi select
      Description: Select the license status(es) you want to target. You can select more than one


  • License Issuing State
    • Multi select
      Description: Select the license issuing state(s) you want to target. You can select more than one.


  • License Issuing Date Range
    • Select the date range for when the target matches had their license issued.
  • License Expiration Date Range
    • Select the date range for when the target matches had their license expire.

Workplace & Corporation Data

Filter Workplace Data using the fields below.

  • Years at Company
    • Field type: input
    • Description: Enter the number of years at a company for your target matches.
  • Job Title Level
    • Multi select
      Description: Select the job title level(s) you want to target. You can select more than one.
  • Department
    • Multi select
      Description: Select the department(s) you want to target. You can select more than one.
  • Company Revenue Range
    • Field type: range – min/max ($0 – $100,000,000)
    • Description: Set the company revenue range for your matches
  • Company Size
    • Field type: range – min/max (0 – 10,000)
    • Description: Set the company size range for your matches
  • Office Location City
    • Field type: input
    • Description: Enter the office location city name you want to target
 
  • Office Location County
    • Field type: input
    • Description: Enter the office location county name you want to target
  • Office Location State
    • Field type: Multi-select
    • Description: Select the office location state(s) you want to target. You can select more than one.
  • Office Location Zip
    • Field type: input
    • Description: Enter the office location zip code you want to target

Property Data

Filter Property Data using the fields below.

  • Number of Property Owners
    • Field type: range – min/max (0 – 50)
    • Description: Set the range of the number of owners for one of the properties linked to each match you want to target
  • Land Use Code
    • Field type: input
    • Description: Enter the land use code (number only) for one of the properties linked to each match you want to target. For example, for “1100: Single-Family Home” you would enter “1100”
  • Total Square Footage
    • Field type: input
    • Description: Enter the total square footage (number only) for one of the properties linked to each match you want to target

  • Property Value
    • Field type: range – min/max (0 – 10 million)
    • Description: Set the range of the property value for one of the properties linked to each match you want to target
  • Mortgage Amount
    • Field type: input
    • Description: Enter the mortgage amount (number only) for one of the properties linked to each match you want to target
  • Purchase Date
    • Field type: input
    • Description: Enter the purchase date (number only) for one of the properties linked to each match you want to target
  • Property Type
    • Multi select
      Description: Select the property type(s) you want to target. You can select more than one.
  • Owner Type
    • Multi select
      Description: Select the owner type(s) you want to target. You can select more than one.
  • Owner Status
    • Multi select
      Description: Select the owner status(es) you want to target. You can select more than one.
  • Owner Occupied
    • Field type: Boolean
    • Description: Select if you require for one of the properties to be owner-occupied

Consumer Insights Data

Filter Consumer Insights Data using the fields below.

  • Presence of Children
    • Field type: Boolean
    • Description: Select if you require matches with children present in the household
    •  
  • Credit Card Holder
    • Field type: Boolean
    • Description: Select if you require matches to be a credit card holder
  • Interest in Travel
    • Field type: Boolean
    • Description: Select if you require matches to be interested in travel
  • Interest in Cooking
    • Field type: Boolean
    • Description: Select if you require matches to be interested in cooking
  • Interest in Reading
    • Field type: Boolean
    • Description: Select if you require matches to be interested in reading


  • Smoker
    • Field type: Boolean
    • Description: Select if you require matches to be a smoker
  • Exercise Enthusiast
    • Field type: Boolean
    • Description: Select if you require matches to be an exercise enthusiast
  • Exercise with Running
    • Field type: Boolean
    • Description: Select if you require matches who run for exercise
  • Exercise with Walking
    • Field type: Boolean
    • Description: Select if you require matches who walk for exercise
  • Does Aerobic Exercise
    • Field type: Boolean
    • Description: Select if you require matches who do aerobic exercise
  • Into Camping / Hiking
    • Field type: Boolean
    • Description: Select if you require matches who are interested in camping / hiking 
  • Into Natural Foods
    • Field type: Boolean
    • Description: Select if you require matches who are interested in natural foods
  • Into Beauty Health
    • Field type: Boolean
    • Description: Select if you require matches who are interested in health / beauty
  • Into Medical Health
    • Field type: Boolean
    • Description: Select if you require matches who are interested in health / medicine
  • Into the Outdoors
    • Field type: Boolean
    • Description: Select if you require matches who are interested in the outdoors
  • Into Sporty Living
    • Field type: Boolean
    • Description: Select if you require matches who are interested in the outdoors

Location Data

Filter Location Data using the fields below.

  • City
    • Field type: input
    • Description: Enter the city name you want to target
  • County
    • Field type: input
    • Description: Enter the county name you want to target
  • State
    • Field type: Multi-select
    • Description: Select the state(s) you want to target. You can select more than one.
  • Zip
    • Field type: input
    • Description: Enter the zip code you want to target
  • Population Designation
    • Field type: Multi-select
    • Description: Select the population type(s) you want to target. You can select more than one.

Person Data

Filter Person Data using the fields below.

  • Age
    • Field type: range – min/max (18 – 120)
    • Description: Set the age range for your matches
  • Education Level
    • Multi select
      Description: Select the education level(s) you want to target. You can select more than one.
  • Credit Score
    • Field type: range – min/max (0 – 850)
    • Description: Set the credit score range for your matches
  • Estimated Income
    • Field type: range – min/max ($0 – $250,000)
    • Description: Set the income range for your matches. Max setting is $250,000+.
  • Number of Properties Owned
    • Field type: range – min/max (0 – 50)
    • Description: Set the owned properties range for your matches
  • Occupation Level
    • Multi select
      Description: Select the occupation level(s) you want to target. You can select more than one.
  • Marital Status
    • Multi select
      Description: Select the marital status(es) you want to target. You can select more than one.
  • Gender
    • Multi select
      Description: Select the gender(s) you want to target. You can select more than one. Default is all.