What Is Identity Verification?

In many different industries, being sure that people are who they say they are is vital to running effective and safe business operations. Whether it’s making a financial transaction, transmitting sensitive information, or performing a background investigation or legal research, verifying that people’s identities should be a top priority. But while this may seem like a straightforward task, the vast amount of information online has made it easier than ever for people to fake identities. And even if people aren’t intentionally faking their identities, it’s still possible to mix a person up with someone else due to mixed up records or a lack of information. 

Not verifying that someone is who they claim to be can, at best, lead to wasted time and money, and, at worst, allow for fraud or other criminal activity. To prevent the consequences of mixing up identities and feel certain that you’re dealing with the right people, you can perform identity verification using a public and private records database.

Identity verification (also known as ID verification) is the process of verifying that an individual is who they claim to be using an identity verification service. So what is identity verification service? An identity verification service takes information provided to you, like a name, and matches it against other records, such as address history, property records, multiple credit headers or utility listings data, in order to help you authenticate the identity of an individual. 

When performing identity verification, you need to be sure you’re using a service that pulls from multiple data points in order to thoroughly vet individuals. Because people share so much information online, names can get mixed up with the wrong records, meaning it’s important to verify identities using the best identity verification service so you can be sure you’re getting the right records for that specific individual. 

A graphic depicting a person signifying data information verification

Identity verification is key to wellbeing of many different industries. If you’re in any industry in which you need to maintain legal compliance and minimize the risk of fraud, such as in financial services or corporations, you can benefit from online identity verification. Identity verification can also help industries like insurance and healthcare that frequently transmit sensitive information by ensuring that the information is being sent to the right people. 

Identity verification also helps investigators, law enforcement, and collections verify the identities of individuals they are investigating or trying to contact to be sure they’re not wasting time pursuing the wrong people. Similarly, legal professionals can perform identity verification to ensure that their client and all involved parties are who they claim to be for quicker and more accurate legal research. 

Graphic depicting a marketer investigating license verification

To get started performing online identity verification, you need access to an identity verifier like a public and private records database. A public and private records database provides you with multiple identifiable data points about individuals so you can cross-check the information provided to you with a variety of sources to perform better identity verification. You can even perform a social media search to gather information not easily found in a traditional public records search. And with the right identity verification service, you can access up-to-date information quickly for easier verification and onboarding. 

Identity verifications is incredibly useful when performing any investigation. Whether it’s a general business investigation, fraud investigation, or background investigation, you want to be sure you verify the identities of involved parties so that you can gather the right records on the individual and build an accurate and complete profile on those people. 

With the right online identity verification service, industries can maintain legal compliance, minimize risk and perform better due diligence. For example, when handling and transmitting sensitive information, whether you’re a legal professional or you work in healthcare, financial services, or insurance, identity verification helps ensure that you’re transmitting the right information to the right people so you don’t end up facing a potential lawsuit. Or, if you work in a corporation or in financial services, you need to verify all the people involved in the business in order to be sure you’re not allowing for any fraud, which can lead to money losses as well as get you into legal trouble if a court determines you acted irresponsibly and didn’t perform proper due diligence. 

Identity verification also helps companies uphold a strong reputation by ensuring that everyone involved in your company, including customers, vendors, and third-parties, are who they claim to be. When you integrate identity verification into your business operations, you can perform better customer and vendor risk assessment, implement a strong customer identification program and KYC policies, and keep everyone involved in your company safe – all which lead to better customer acquisition and retention. 

API integration with EnformionGO offers a custom solution that streamlines your operations and boosts your workflow efficiency. Whether you need to verify the identity of individuals, perform ongoing monitoring, or simplify your day-to-day routine, API integration can save you time and money by eliminating the need to switch between different software or hire third-party companies. By seamlessly integrating a records database into your own software, you gain 24/7 access to a wealth of information, enabling you to keep all your data collection in-house. Try EnformionGO today and experience the benefits of API integration for yourself.

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Enformiongo api documentation readme

Getting familiar with how to use EnformionGO’s search and API products is very helpful in deciding what products you’ll want to use. We’ve created this quick start guide to walk new users through how to use EnformionGO. Happy searching!

Pro License Data

Filter Pro License Data using the fields below.

  • License Status
    • Multi select
      Description: Select the license status(es) you want to target. You can select more than one


  • License Issuing State
    • Multi select
      Description: Select the license issuing state(s) you want to target. You can select more than one.


  • License Issuing Date Range
    • Select the date range for when the target matches had their license issued.
  • License Expiration Date Range
    • Select the date range for when the target matches had their license expire.

Workplace & Corporation Data

Filter Workplace Data using the fields below.

  • Years at Company
    • Field type: input
    • Description: Enter the number of years at a company for your target matches.
  • Job Title Level
    • Multi select
      Description: Select the job title level(s) you want to target. You can select more than one.
  • Department
    • Multi select
      Description: Select the department(s) you want to target. You can select more than one.
  • Company Revenue Range
    • Field type: range – min/max ($0 – $100,000,000)
    • Description: Set the company revenue range for your matches
  • Company Size
    • Field type: range – min/max (0 – 10,000)
    • Description: Set the company size range for your matches
  • Office Location City
    • Field type: input
    • Description: Enter the office location city name you want to target
 
  • Office Location County
    • Field type: input
    • Description: Enter the office location county name you want to target
  • Office Location State
    • Field type: Multi-select
    • Description: Select the office location state(s) you want to target. You can select more than one.
  • Office Location Zip
    • Field type: input
    • Description: Enter the office location zip code you want to target

Property Data

Filter Property Data using the fields below.

  • Number of Property Owners
    • Field type: range – min/max (0 – 50)
    • Description: Set the range of the number of owners for one of the properties linked to each match you want to target
  • Land Use Code
    • Field type: input
    • Description: Enter the land use code (number only) for one of the properties linked to each match you want to target. For example, for “1100: Single-Family Home” you would enter “1100”
  • Total Square Footage
    • Field type: input
    • Description: Enter the total square footage (number only) for one of the properties linked to each match you want to target

  • Property Value
    • Field type: range – min/max (0 – 10 million)
    • Description: Set the range of the property value for one of the properties linked to each match you want to target
  • Mortgage Amount
    • Field type: input
    • Description: Enter the mortgage amount (number only) for one of the properties linked to each match you want to target
  • Purchase Date
    • Field type: input
    • Description: Enter the purchase date (number only) for one of the properties linked to each match you want to target
  • Property Type
    • Multi select
      Description: Select the property type(s) you want to target. You can select more than one.
  • Owner Type
    • Multi select
      Description: Select the owner type(s) you want to target. You can select more than one.
  • Owner Status
    • Multi select
      Description: Select the owner status(es) you want to target. You can select more than one.
  • Owner Occupied
    • Field type: Boolean
    • Description: Select if you require for one of the properties to be owner-occupied

Consumer Insights Data

Filter Consumer Insights Data using the fields below.

  • Presence of Children
    • Field type: Boolean
    • Description: Select if you require matches with children present in the household
    •  
  • Credit Card Holder
    • Field type: Boolean
    • Description: Select if you require matches to be a credit card holder
  • Interest in Travel
    • Field type: Boolean
    • Description: Select if you require matches to be interested in travel
  • Interest in Cooking
    • Field type: Boolean
    • Description: Select if you require matches to be interested in cooking
  • Interest in Reading
    • Field type: Boolean
    • Description: Select if you require matches to be interested in reading


  • Smoker
    • Field type: Boolean
    • Description: Select if you require matches to be a smoker
  • Exercise Enthusiast
    • Field type: Boolean
    • Description: Select if you require matches to be an exercise enthusiast
  • Exercise with Running
    • Field type: Boolean
    • Description: Select if you require matches who run for exercise
  • Exercise with Walking
    • Field type: Boolean
    • Description: Select if you require matches who walk for exercise
  • Does Aerobic Exercise
    • Field type: Boolean
    • Description: Select if you require matches who do aerobic exercise
  • Into Camping / Hiking
    • Field type: Boolean
    • Description: Select if you require matches who are interested in camping / hiking 
  • Into Natural Foods
    • Field type: Boolean
    • Description: Select if you require matches who are interested in natural foods
  • Into Beauty Health
    • Field type: Boolean
    • Description: Select if you require matches who are interested in health / beauty
  • Into Medical Health
    • Field type: Boolean
    • Description: Select if you require matches who are interested in health / medicine
  • Into the Outdoors
    • Field type: Boolean
    • Description: Select if you require matches who are interested in the outdoors
  • Into Sporty Living
    • Field type: Boolean
    • Description: Select if you require matches who are interested in the outdoors

Location Data

Filter Location Data using the fields below.

  • City
    • Field type: input
    • Description: Enter the city name you want to target
  • County
    • Field type: input
    • Description: Enter the county name you want to target
  • State
    • Field type: Multi-select
    • Description: Select the state(s) you want to target. You can select more than one.
  • Zip
    • Field type: input
    • Description: Enter the zip code you want to target
  • Population Designation
    • Field type: Multi-select
    • Description: Select the population type(s) you want to target. You can select more than one.

Person Data

Filter Person Data using the fields below.

  • Age
    • Field type: range – min/max (18 – 120)
    • Description: Set the age range for your matches
  • Education Level
    • Multi select
      Description: Select the education level(s) you want to target. You can select more than one.
  • Credit Score
    • Field type: range – min/max (0 – 850)
    • Description: Set the credit score range for your matches
  • Estimated Income
    • Field type: range – min/max ($0 – $250,000)
    • Description: Set the income range for your matches. Max setting is $250,000+.
  • Number of Properties Owned
    • Field type: range – min/max (0 – 50)
    • Description: Set the owned properties range for your matches
  • Occupation Level
    • Multi select
      Description: Select the occupation level(s) you want to target. You can select more than one.
  • Marital Status
    • Multi select
      Description: Select the marital status(es) you want to target. You can select more than one.
  • Gender
    • Multi select
      Description: Select the gender(s) you want to target. You can select more than one. Default is all.