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The EnformionGO Buyer’s Guide

So, you’re interested in EnformionGO products but don’t know where to start? This guide will help you find the right product to provide you with the information you need.

Here's Where You Start

EnformionGO has many products that all serve different and specific purposes, so it’s understandable that you may not know which products are right for you. Let’s begin by taking a look at how our data is categorized. All EnformionGO products fall under one of the following data sets: People, Work, Property, Court Records, Assets, and License data.

A graphic depicting a woman shopping that signifies marketing identity

People Data 

Products listed here are for finding information on people, enrichment of contact lists, and linking incomplete data with reliable matches.

Work Data

This is where products for finding information on employers and businesses will be listed. Work data can consist of address, DBA/FBN, tax information, employee information, and more.

Property Data

For all products that return information about specific properties, home history, and other key details.

Court Records Data

Products under this category are used for easily finding publicly available court record information and other legal details. 

Asset Data

This category houses our products that focus on asset information, such as vehicle history, domain registration, assessor records, and details for linked individuals.

License Data

Products here provide returns for all available information on specific licenses, or to search for detailed reports on professional license data.

EnformionGO products are all classified as one of two product types, Search or API, each with its own online dashboard for customers to manage separately. The data sets listed above categorize both Search and API product types.

Finding the Right Product for You

Enformiongo search applicaton b2b data endato

With different data sets and product types to consider, how do you find the right product for the service you need? Let’s break down how EnformionGO is used with some of our most common use cases.

Developers

EnformionGO API products are great for developers who are looking to improve the functionality of their websites with increased depth of data for user-facing applications. EnformionGO’s developer products give users added confidence and accuracy in designing data-gathering applications while making it easy to apply in their existing platforms and services.

Sales

Sales representatives use EnformionGO to improve accuracy on lead datapoints, linking incomplete contact information with the appropriate customers and correct data. Better customer data directly helps sales teams indentify high-value leads and achieve an overall better return on customer engagement.

Marketing

EnformionGO products are popular tools for assisting with marketing data acquisition, most often using our “Contact Enrichment” API to collect detailed information on customers for improving marketing analytics. Detailed customer data helps companies create lead-rich target audiences that cater to specific demographics such as age, address, financial status, and more. 

Real Estate

Realtors use EnformionGO for conducting research on properties, potential buyers, sellers, home history, and more. Connecting personal information with specific properties helps realtors stay informed with up-to-date data on their listings and clients while improving key insights for data-driven decision-making.

How EnformionGO Has Helped Other Companies

Here are some examples of how EnformionGO has helped customers in the past:

Marketing Agency

A digital ad agency working with large consumer brands needed help building effective target audience segments for marketing appropriate consumer goods to the right leads. Organic website form signups were also performing less than ideal, leading to fewer new customers coming in, and disorganization for the ones that have signed up.

Using EnformionGO’s Data Enrichment API and signup form optimization, new customers were signing up in higher numbers by requiring minimal contact information. With increased and stabilized signup rates, EnformionGO’s Contact Enrichment API helped enhance these leads by providing additional detailed customer information. This made it possible to market age-specific products to the correct target audiences (such as alcohol products, age-restricted apps, and goods requiring ID verification), as well as other products aimed at specific customer segments. By optimizing new customer signup form efficiency and marketing efforts with contact enrichment, they saw higher customer response rates, better target audience segmenting, and overall increased RIO for the large consumer brands represented.

A graphic depicting an overhead view of a city showcasing marketing property data
marketing data tenant history

Home Solar Company

A residential solar provider used EnformionGO to help with improving direct sales. In-house generated leads and prospect lists were holding incomplete data, often only providing the address for potential homes that could utilize solar power. Leads would be given an address and a “sun score”, ranking the overall sun exposure for a specific property, however, the contact information for these leads was not always provided.

By using the contact enrichment API, they were able to improve their marketing intelligence by appending and enriching missing data points from prospect lists. This connected the missing links between address and owner information, allowing their sales team to build a more full and accurate profile for prospects. Direct sales were improved and newly generated leads were able to be improved going forward.

Real Estate Data Services

Real Estate companies will often rely on customer data providers to engage the right target audiences or improve sales intelligence. A real estate data provider responsible for improving customer data used EnformionGO to bridge the gap between property owner information and the appropriate contact information for those owners.

Providing minimal information such as name or address, they used EnformionGO API to return right party contact information such as email or phone, and other data points to qualify and segment prospects for better outreach.

marketing data property search

Product Depth / Catalogue

Click on the links below for specific details on any product in the EnformionGO suite.

Starter

Address Autocomplete

Fast and verified addresses returned after every keystroke

addresses
Starter

AddressID

Find someone’s name and contact info just from an address

addresses, age, email, name, phone
Starter

Business Search

Performs a criteria search, and returns a list of matching businesses

addresses, business name, name, partial DOB
Starter

CallerID

Find someone’s name and contact info just from a number

addresses, age, email, name, phone
Pro

Census Search

Performs a census search, and returns a list of matching census records

addresses, age, census decades, gender, marital status, name, partial DOB, relatives
Starter

Contact Enrichment

Enrich your contacts with additional contact info

addresses, email, name, phone
Starter

ContactID

Check for updates on any previous matched contact

addresses, age, email, name, phone
Pro

Criminal Search

Performs a criteria search, and returns a list of matching criminal records

age, case number, name, offender attributes, offense city/state, offenses
Pro

DEA License

Performs a DEA License search, and returns a list of records matching the search criteria

addresses, business name, license records, license type, name, registration number
Pro

Debt Search

Performs a criteria search, and returns a list of bankruptcy, lien, and judgment records

addresses, business name, courts, debt type, filing date, name
Pro

Divorce Search

divorce date, divorce records, marital status, name, spouse name
Starter

Domain Search

Performs a domain search, and returns a list of domains matching the search criteria

addresses, business name, contacts, domain name, email, name, phone
Starter

Email ID

Find someone’s name and contact info just from an email

addresses, age, email, name, phone
Pro

Eviction Search

Performs an Eviction search, and returns a list of Eviction records matching the search criteria

addresses, defendant name, eviction records, plantiff name
Pro

Foreclosure Search

Performs a Foreclosure search, and returns a list of Foreclosure records matching the search criteria

addresses, beneficiaries, foreclosure details, name
Starter

Identity Verification

Instantly verify someone’s identity and fill-in missing details

addresses, age, email, identity score, name, partial DOB, phone
Pro

Marriage Search

marital status, marriage date, marriage records, name, spouse name
Pro

Office of Foreign Assets Control

Performs an OFAC search, and returns a list of records matching the search criteria

entity name, name
Starter

Person Search

Performs a person search, and returns a list of people matching the search criteria

addresses, age, associates, criminal rercords, divorce records, DOD, email, eviction records, fein records, foreclosure records, license records, marriage records, merged names, name, neighbors, partial DOB, phone, property records, relatives, workplace
Pro

ProLicense Search

Performs a ProLicense search, and returns a list of ProLicense records matching the search criteria

addresses, business name, license records, name, phone
Starter

Property Search

Performs a criteria search, and returns a list of matching Assessor and Recorder records

addresses, APN, name
Starter

Reverse Phone Search

Performs a reverse phone search, and returns a list of people matching the search criteria

addresses, carrier, name, phone
Pro

Vehicle Ownership Search

Performs a vehicle ownership search, and returns a list of vehicles matching the search criteria

addresses, license plate number, name, registrant history, vehicle information, VIN
Starter

Workplace Search

Performs a criteria search, and returns a list of matching businesses

addresses, education, email, name, phone, work experience

How to Use EnformionGO

Enformiongo api documentation readme

Getting familiar with how to use EnformionGO’s search and API products is very helpful in deciding what products you’ll want to use. We’ve created this quick start guide to walk new users through how to use EnformionGO. Happy searching!

Pro License Data

Filter Pro License Data using the fields below.

  • License Status
    • Multi select
      Description: Select the license status(es) you want to target. You can select more than one


  • License Issuing State
    • Multi select
      Description: Select the license issuing state(s) you want to target. You can select more than one.


  • License Issuing Date Range
    • Select the date range for when the target matches had their license issued.
  • License Expiration Date Range
    • Select the date range for when the target matches had their license expire.

Workplace & Corporation Data

Filter Workplace Data using the fields below.

  • Years at Company
    • Field type: input
    • Description: Enter the number of years at a company for your target matches.
  • Job Title Level
    • Multi select
      Description: Select the job title level(s) you want to target. You can select more than one.
  • Department
    • Multi select
      Description: Select the department(s) you want to target. You can select more than one.
  • Company Revenue Range
    • Field type: range – min/max ($0 – $100,000,000)
    • Description: Set the company revenue range for your matches
  • Company Size
    • Field type: range – min/max (0 – 10,000)
    • Description: Set the company size range for your matches
  • Office Location City
    • Field type: input
    • Description: Enter the office location city name you want to target
 
  • Office Location County
    • Field type: input
    • Description: Enter the office location county name you want to target
  • Office Location State
    • Field type: Multi-select
    • Description: Select the office location state(s) you want to target. You can select more than one.
  • Office Location Zip
    • Field type: input
    • Description: Enter the office location zip code you want to target

Property Data

Filter Property Data using the fields below.

  • Number of Property Owners
    • Field type: range – min/max (0 – 50)
    • Description: Set the range of the number of owners for one of the properties linked to each match you want to target
  • Land Use Code
    • Field type: input
    • Description: Enter the land use code (number only) for one of the properties linked to each match you want to target. For example, for “1100: Single-Family Home” you would enter “1100”
  • Total Square Footage
    • Field type: input
    • Description: Enter the total square footage (number only) for one of the properties linked to each match you want to target

  • Property Value
    • Field type: range – min/max (0 – 10 million)
    • Description: Set the range of the property value for one of the properties linked to each match you want to target
  • Mortgage Amount
    • Field type: input
    • Description: Enter the mortgage amount (number only) for one of the properties linked to each match you want to target
  • Purchase Date
    • Field type: input
    • Description: Enter the purchase date (number only) for one of the properties linked to each match you want to target
  • Property Type
    • Multi select
      Description: Select the property type(s) you want to target. You can select more than one.
  • Owner Type
    • Multi select
      Description: Select the owner type(s) you want to target. You can select more than one.
  • Owner Status
    • Multi select
      Description: Select the owner status(es) you want to target. You can select more than one.
  • Owner Occupied
    • Field type: Boolean
    • Description: Select if you require for one of the properties to be owner-occupied

Consumer Insights Data

Filter Consumer Insights Data using the fields below.

  • Presence of Children
    • Field type: Boolean
    • Description: Select if you require matches with children present in the household
    •  
  • Credit Card Holder
    • Field type: Boolean
    • Description: Select if you require matches to be a credit card holder
  • Interest in Travel
    • Field type: Boolean
    • Description: Select if you require matches to be interested in travel
  • Interest in Cooking
    • Field type: Boolean
    • Description: Select if you require matches to be interested in cooking
  • Interest in Reading
    • Field type: Boolean
    • Description: Select if you require matches to be interested in reading


  • Smoker
    • Field type: Boolean
    • Description: Select if you require matches to be a smoker
  • Exercise Enthusiast
    • Field type: Boolean
    • Description: Select if you require matches to be an exercise enthusiast
  • Exercise with Running
    • Field type: Boolean
    • Description: Select if you require matches who run for exercise
  • Exercise with Walking
    • Field type: Boolean
    • Description: Select if you require matches who walk for exercise
  • Does Aerobic Exercise
    • Field type: Boolean
    • Description: Select if you require matches who do aerobic exercise
  • Into Camping / Hiking
    • Field type: Boolean
    • Description: Select if you require matches who are interested in camping / hiking 
  • Into Natural Foods
    • Field type: Boolean
    • Description: Select if you require matches who are interested in natural foods
  • Into Beauty Health
    • Field type: Boolean
    • Description: Select if you require matches who are interested in health / beauty
  • Into Medical Health
    • Field type: Boolean
    • Description: Select if you require matches who are interested in health / medicine
  • Into the Outdoors
    • Field type: Boolean
    • Description: Select if you require matches who are interested in the outdoors
  • Into Sporty Living
    • Field type: Boolean
    • Description: Select if you require matches who are interested in the outdoors

Location Data

Filter Location Data using the fields below.

  • City
    • Field type: input
    • Description: Enter the city name you want to target
  • County
    • Field type: input
    • Description: Enter the county name you want to target
  • State
    • Field type: Multi-select
    • Description: Select the state(s) you want to target. You can select more than one.
  • Zip
    • Field type: input
    • Description: Enter the zip code you want to target
  • Population Designation
    • Field type: Multi-select
    • Description: Select the population type(s) you want to target. You can select more than one.

Person Data

Filter Person Data using the fields below.

  • Age
    • Field type: range – min/max (18 – 120)
    • Description: Set the age range for your matches
  • Education Level
    • Multi select
      Description: Select the education level(s) you want to target. You can select more than one.
  • Credit Score
    • Field type: range – min/max (0 – 850)
    • Description: Set the credit score range for your matches
  • Estimated Income
    • Field type: range – min/max ($0 – $250,000)
    • Description: Set the income range for your matches. Max setting is $250,000+.
  • Number of Properties Owned
    • Field type: range – min/max (0 – 50)
    • Description: Set the owned properties range for your matches
  • Occupation Level
    • Multi select
      Description: Select the occupation level(s) you want to target. You can select more than one.
  • Marital Status
    • Multi select
      Description: Select the marital status(es) you want to target. You can select more than one.
  • Gender
    • Multi select
      Description: Select the gender(s) you want to target. You can select more than one. Default is all.